Google has started what they call "The AMP Project".  The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.

This sounds great, right?  But what does this really mean for the business owner?  This is a set of standards that Google has made for speed and coding for a website or pages of a website.

WebsiteForge has created a way for you as the business owner to choose which pages you want to AMP, and what content on that page shows up for the AMPED page.

The goal here is to offer the fastest way possible for a mobile device to access your pages content.  The AMP page may have less content than the regular version of the page, perhaps fewer graphics.  This way it will load faster.  The reason they are putting this out there is that there is still a generous portion of mobile data on 3G networks.  And phones on 3G can often have a harder time pulling up a larger loading page.  This is Google's way of suggesting website owners offer a faster version of those pages to their potential customers.   So that customers don't lose interest waiting for a page to load. (You know you've been there before...sitting at the Dr's office and the data is bad and a page is taking forever to load...you just move on...right?)  

You don't want your visitors to just move one due to slow loading and we don't want that for you either!

This feature is included and available for ALL WebsiteForge customers. And is even something you can have the Remote Hands Team handle for you, at your request! :)