Hey Doug,
I was talking to a company claiming to be a Fortune 500 Web Design Company and they told me you build websites with templates and they build sites where every page is custom and I should stay away from templated sites, meaning you, because they are not serach engine friendly.
It's my understanding from a little research that most companies do a custom design and then take that design and create a template so it's the same on every page which is the proper way to make a website so you have continuity and less confusion and better functionality.
Why would this Web Design Company tell me this?
Mike C.
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Hi Mike,
Unfortunately some companies promote misleading sales tactics to confuse people who may not know much about website terminology.
The truth is; Templates that you can purchase from companies like Template Monster and other sites may have coding in the template that may prevent the search engines robots and spiders from crawling the template properly. Keep in mind Template sites should only be purchased by Webmasters, you'll see that in the fine print. Why? Because you'll need software to edit the sites to make them work the way you want.
Templates have a double meaning though... a template also refers to a Custom design. The design is created into a template so, like you mentioned the site will have the same look on each page. Any professional company will create a template from the design they made to keep the continuity and functionality of the site. You can always change the content inside the page with text and graphics to make the page look unique.
We build Custom sites and create a clone of the design for every page and code the site with our Search Engine Optimization software and make the sites Search Engine Friendly. Any company that tells you we don't do SEO is just lying to you. Matter of fact, call or e-mail Brian Shockley at shopbakersnook.com who has been extremely successful with our SEO and is found hundreds of times in the search engines top pages for his Keywords and Key Phrases... or better yet call Mike Giordano with knowyournanny.com who used to be one of their clients and now is found #1 in Google for Nanny Cam and is making over $60k a month.
I have to admit it's frustrating being an honest person working for an honest company and having to compete with a company that promotes misleading sales tactics just to make a buck.
Thanks,
Douglas A. Marks
Website Marketing Consultant
E-mail - dougmarks@websiteforge.com
Business - (888) 558.2446 Ext. 208
Fax - (517) 338-5064
Business Hours: (Monday - Friday) 10 AM - 6 PM Eastern Standard Time