Online spending is up.

US business-to-business (B2B) companies are increasing marketing spending.

According to Outsell, while 13% of B2B companies with over 1,000 employees are increasing spending, 26% of B2B companies with fewer than 100 workers are.

In the aggregate, large firms plan to cut overall marketing spending by 9.7%, whereas their smaller counterparts are cutting only 0.4%.

Online spending, however, will go up for both groups, with the small B2B companies increasing digital spending the most—by an average of 8.2%—and the large B2B companies increasing by only 0.4%.

In a Borrell Associates study, small-business owners claimed certain marketing tactics had proved effective—particularly online. E-mail was judged most effective 80.4%, followed by search 56.8% and display advertising 42.1%.