Facebook is a social networking platform and it's more than just a fad. Facebook is boosting marketing and sales for businesses all over the world. Here are the five main ways that Facebook can help your business:

1. Build Awareness
Facebook offers very affordable, targeted cost-per-click advertising options that can be targeted to the city you do business in or a larger geographical area. You only pay per click, so costs are minimal. Also, a Facebook page or group can be created to help get the word out about your organizations products or services.

2. Distribute Information
Businesses can affordably communicate events, news, products and services. Facebook allows you to leverage your personal and professional contacts to share information and for free which is the best part.

3. Create Community
Social networking serves to bring people together. Your business can brand, build, and boost business. This allows your community to become your best sales people and free focus group. Read the conversations and post and learn how you can better your organization and the products or services you offer.

4. Offer Additional Customer Service
Through Facebook, you can answer questions, receive free feedback, promote events, and provide news to be of additional service to your audience. Facebook gives your prospective and current customers an additional web option to find and connect with you.

5. Boost Sales
Businesses have to fight harder than ever to survive in this tough economy, but your business can have a competitive edge with Facebook. Tapping free social networking tools like Facebook to build awareness, share information, educate, build community, increase connection, and enhance customer service will all work in unison to make sales.

When used with the right intention and managed regularly, Facebook can be a no-cost marketing tool to help your local businesses gain a competitive edge. Converse directly with your clients or customers, create a community of conversation, learn, share, and connect all in a fun way.

Facebook has over 350 million users; I am willing to bet that your audience is waiting.